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Q for Skin
Our founder

Our founder Ellinor Nilsson

Self-care created with the drive for women's right to quality of life

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Q for Skin was created with the driving force for women's right to quality of life

Q for Skin
Start

The nurse who wanted to improve public health

Almost 20 years ago, nurse Florence Ellinor Nilsson began investigating solutions to the common skin, intimate, and scalp problems she encountered in her daily work. Drawing on nutrition, science, and research, she created products based on Finnish research into the strengthening and beneficial effects of Nordic berry seed oils on skin and mucous membranes.

What drove her was a desire to offer hope and real improvement for people struggling with ailments that affect their quality of life – a driving force that came from her own life experience.

Q for Skin
The Driving Force

With genuine commitment and care

Over the years, Florence has helped thousands of clients with extremely dry, sensitive, and reactive skin. Her commitment is about meeting people's real needs through effective and safe solutions – not about following beauty trends.

Every product is created with the same basic idea: to enable people to take care of themselves in a way that strengthens both skin and self-esteem.

It's not beauty care, but it results in beauty.

Ellinore Nilsson, FOUNDER OF Q FOR SKIN

Q for Skin
Next generation

Meet Linnea – the daughter who now runs Q for Skin

She continues to run the company with the same dedication and desire to offer high-quality self-care products that are safe, well-researched, pleasant to use, and make a real difference to people's quality of life. Linnéa is not only well-versed and knowledgeable about how skin conditions can limit many people's lives – she is also an environmental scientist and driven by the desire to develop skincare in harmony with nature.

"Having studied sustainability issues for five years at a prestigious university in the UK, I am proud that we at Q for Skin are at the forefront of sustainable production, and also how we help people achieve a better quality of life from a holistic perspective."

Get to know Linnea
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